Last weekend Mil Usos made its debut appearance at The Fit Expo in Los Angeles! We had a total blast meeting hundreds of fellow fitness enthusiasts exploring brands and technologies designed to enhance training and streamline results. As we chatted with the attendees and got to know their needs a little better, a few consistent themes emerged, which we will share with you today!
We didn’t keep count, but we definitely had more men than women come over to our booth to ask about their skin troubles. Their top concerns included chronically dry skin and unexpected breakouts, both of which are exasperated by high contact sports, sweaty workouts, and harsh gym showers. And I am here to say: Gentlemen, we see you! Fortunately for everyone, healthy skin doesn’t have to be complicated! Almost all skin troubles will either decrease or disappear entirely once you:
a.) stop irritating the skin with overly drying cleansers
b.) begin to exfoliate the buildup of pore-clogging dead skin cells
c.) add in a decadently nutritious moisturizer
Mil Usos isn’t another skincare brand targeting women; it’s an inclusive brand created for everyone. Our fragrance-free products are safe for sensitive skin, and because they do not have any sort of feminine or masculine essential oil blends, anyone can use them. Mil Usos is specifically built for athletes of all ages, shapes, and sizes!
After men, our second most interested group was skincare enthusiasts, all of whom were women. In fact, it’s possible that one of the reasons men were more curious about Mil Usos than women is because women are already inundated with too much skincare… and it shows. Efforts made (and money spent) attempting to find the *perfect* skincare routine has left women’s skin barriers in shambles. The skincare enthusiasts showed us their unexpected break outs, redness, and irritation, and they confessed to not knowing how to fix it. The solution is to reduce the number of products being used on the skin, and our minimalist routine is designed to do exactly that – without sacrificing quality! Keep your eyes open for the minimalist skincare trends that are going to hit the beauty industry later this year. In addition to new minimalist brands, you’ll also see articles and testimonials about the detrimental effects of too much skincare and how a simpler routine is the perfect (and easiest) solution to restore damaged skin back to peak health.
Here’s a thing no one has ever thought: “I want to spend more time obsessing over my appearance and less time living my life and doing some cool shit.” One gentleman in particular (not pictured) was adamant about his minimalism – he did nothing for his skin, and he was damn sure gonna keep it that way! He loved the simple life, and we applaud that mentality more than anyone else. He did have a magnificent beard, however, so I inquired a bit more about his beard care, and he confessed to having an entire beard care routine, complete with several products to clean, moisturize, and care for it. I informed him that since our Char Goals cleanser is designed to cleanse and soften both skin and hair, it would work magnificently on beards. Thanks to its lauric acid content, the Total Cranarchy balm works even better on beards than beard oils, and it does so without the harsh fragrances. Not to mention both of those products would also care for his skin without adding any additional products to his routine. It turns out even an ardent minimalist may be able to further simplify with the innovative, multi-use products that we offer!
Our conversations at The Fit Expo only confirmed what we already knew: everyone would benefit from the best quality routine with as few steps as possible. The Mil Usos lineup is designed to save you time and money while producing banging results that leave you feeling confident and ready to attack the day! We have consistently earned five-star reviews on our website from real people experiencing amazing results, and we are grateful to everyone who has trusted us to help care for their skin. We can’t wait to see what our expo customers think of the products they decided to try! And for those of you who attended the expo but held off on taking the leap, remember to use the exclusive expo discount printed on our cards!
